Blood, Sweat and Beers is officially scheduled for airdates throughout the country. TVO will be airing BSB on Wednesday, May 12 at 10pm and again at 1am and again on Sunday May 16 at approximately 10:30pm. Then BSB will air on SCN on Sunday, May 16 at 9pm with a repeat at 11pm. Stay tuned for more airdates and times on more networks.

On November 29, 2009, over 450 people came out for the world premiere of the One hour Documentary about the famed Bentley Generals. But much to the surprise of the audience the film was about much more then just a game.

Recording artists 'Kentucky Shine' from Charleston, North Carolina performed live in the lobby while the audience mingled in high anticipation for the theatre doors to open. After several introductions and a donation to the Ronald Mcdonald House, Blood Sweat and Beers was finally played in it's entirety. The audience laughed, cried and cheered as the film intermixed true hardship of some of the players along with great hockey action.

The night could not have started any better then for the fans to see the Bentley Generals beat their arche rivals the Stony Plain Eagles by a score of 4-3 in overtime. In fitting fashion the overtime goal was scored by Diarmund Kelly, the same player who scored the overtime winner for the Generals to take home the Allan Cup for the first time last season.

Read more in The Red Deer Advocate.

Pounce is proud to announce that it’s documentary ‘Blood, Sweat and Beers’ has been granted a Broadcast License. Pounce and fellow co-producer Partners In Motion have produced this edgy but inspiring story of the Bentley Generals Hockey Club.

View the trailer. Choose from a variety of options depending on your bandwidth and playback device:

iPhone / Mobile (.m4v / .3gp)

Small 5MB Quicktime (.mov)

Medium 9MB Quicktime (.mov)

YouTube

Read Eppo's private message sent to the entire team.